Leverage social media for better customer care and to humanize your brand

A session at The Corporate Social Media Summit New York

Everyone knows that good customer service leads to positive sentiment about your company. It's a fantastic way for your company to improve its brand reputation.

And with the advent of corporate social media, customer service has changed almost beyond recognition. Social media can enormously enhances your ability to spot and address customer complaints - and turn your most fervent critics into your biggest advocates.

In this session you'll learn how Best Buy - whose Twelpforce program is a great example of customer service over social media - capture and retain long term customers. Most importantly, you'll learn how to apply their lessons to your business:

>> Build a better customer service team: Optimize resources to train and create a successful customer care unit.

>> Transform your business: Learn how social media ensures your customer care program promotes the best attributes of your employees and your company ethos.

>> Manage crisis more easily: See how integrating social media into customer service helps to turn critics into brand ambassadors.

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