Lay the foundations for future business success: where should social fit in your business?

America's largest companies are now rushing to embrace social media, with 79% of Fortune 100 firms using Twitter, Facebook, YouTube or corporate blogs in some combination, and 96% of businesses reporting they have experimented with social media for marketing and communications in some form.

But it's no longer just about marketing. A new survey from Useful Social Media reports that before the end of the year, most corporations will be rolling out social media for customer service and product development as well. And that requires more thought on your internal structure of social media expertize.

As your use of social develops, so too must your strategy and your model of adoption. In this session discover the answers to your questions. Cisco and HP will demonstrate the best way to embed social media in your company - and explain why it must go further than your communications department:

>> Find your limits: Where to embed social media internally - and where to avoid it at all costs

>> Deciding which social models will work best for you: Pros and cons of hub and spoke, centers of excellence, and empowered employees across the board

>> The role of a Social Media manager: The essential qualities your social media manager must possess in order to ensure prosperity

>> How to manage social media expertize across your entire business: Creating a coherent internal social media strategy that empowers your managers to create cohesion