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by Chris Ziegler, The Verge, Rip Gerber, ChiefLocationOfficer, AT&T Interactive, Holger Luedorf, foursquare, Anheuser-Busch, Sesame Workshop and Anita Stewart
Nearly every report or survey published thus far this year is indicating 2011 as a year of tremendous growth for mobile advertising. As budgets expand to meet marketersā demands for mobile components in their marketing mix, the number of well known brands planning to adopt a variety of distinct interactive mobile platforms during the coming year is swelling with those already using mobile planning to increase their spending. This Boardroom Session will spotlight the unique opportunities and challenges that exist for advertisers and brands both big and small.
United States United States, San Diego
10th–13th October 2011