Sessions at CTIA Enterprise & Applications 2011 about Mobile Content

Wednesday 12th October 2011

• Content, Monetization & Advertising Boardroom Session

  by Chris Ziegler, The Verge, Rip Gerber, ChiefLocationOfficer, AT&T Interactive, Holger Luedorf, foursquare, Anheuser-Busch, Sesame Workshop and Anita Stewart

  Nearly every report or survey published thus far this year is indicating 2011 as a year of tremendous growth for mobile advertising. As budgets expand to meet marketers’ demands for mobile components in their marketing mix, the number of well known brands planning to adopt a variety of distinct interactive mobile platforms during the coming year is swelling with those already using mobile planning to increase their spending. This Boardroom Session will spotlight the unique opportunities and challenges that exist for advertisers and brands both big and small.

  • Mobile Advertising
  • Mobile Content
  • Mobile Marketing
  • Mobile Video
  • Monetization

  At 2:30pm to 4:00pm, Wednesday 12th October

  Coverage write-up write-up