Sessions at CTIA Enterprise & Applications 2011 about Mobile Marketing

Wednesday 12th October 2011

• Content, Monetization & Advertising Boardroom Session

  by Anheuser-Busch, Chris Ziegler, Sesame Workshop, Anita Stewart, foursquare, AT&T Interactive, Rip Gerber, ChiefLocationOfficer, Holger Luedorf and The Verge

  Nearly every report or survey published thus far this year is indicating 2011 as a year of tremendous growth for mobile advertising. As budgets expand to meet marketers’ demands for mobile components in their marketing mix, the number of well known brands planning to adopt a variety of distinct interactive mobile platforms during the coming year is swelling with those already using mobile planning to increase their spending. This Boardroom Session will spotlight the unique opportunities and challenges that exist for advertisers and brands both big and small.

  • Mobile Advertising
  • Mobile Content
  • Mobile Marketing
  • Mobile Video
  • Monetization

  At 2:30pm to 4:00pm, Wednesday 12th October

  Coverage write-up write-up

Thursday 13th October 2011

• Day 3 Keynotes: Disruption—The New Normal. New Players You Need to Know.

  by shopkick, The New York Times, Cyriac Roeding, Quentin Hardy, Eric Setton and Jumio

  This keynote session will explore the role disruptive technologies play in revolutionizing and advancing business. C-level executives from Jumio, shopkick and Tango will separately explain how their strategies are making a huge impact in the wireless industry, specifically in the areas of mobile payments, mobile marketing and mobile video.

  • Mobile Marketing
  • Mobile Payments
  • Mobile Video

  At 9:30am to 11:00am, Thursday 13th October

  Coverage write-up