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Nearly every report or survey published thus far this year is indicating 2011 as a year of tremendous growth for mobile advertising. As budgets expand to meet marketers’ demands for mobile components in their marketing mix, the number of well known brands planning to adopt a variety of distinct interactive mobile platforms during the coming year is swelling with those already using mobile planning to increase their spending. This Boardroom Session will spotlight the unique opportunities and challenges that exist for advertisers and brands both big and small.
This keynote session will explore the role disruptive technologies play in revolutionizing and advancing business. C-level executives from Jumio, shopkick and Tango will separately explain how their strategies are making a huge impact in the wireless industry, specifically in the areas of mobile payments, mobile marketing and mobile video.
10th–13th October 2011