Sessions at dConstruct 2011 about Usability on Friday 2nd September

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  • Beyond Usability: Mapping Emotion to Experience

    by Kelly Goto

    Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. Stanley Kubrick once said a film “should be a progression of moods and feelings. The theme, what‛s behind the emotion, the meaning, all that comes later”.

    Design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. Gain insight on designing user experiences that map to people‛s real needs and desires.

    At 11:00am to 11:30am, Friday 2nd September

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