Influencing behaviour: people, products, services and systems

A session at dConstruct 2011

Wednesday 31st August, 2011

10:00am to 5:30pm (GMT)

Whether we choose to do it or not, what we design is going to affect how users behave, so we might as well think about it, and—if we can—actually get good at it. Bridging the gap between physical and digital product design, a systems approach can help us understand how people interact with the different touchpoints they experience, how mental models and cognitive biases and heuristics influence the way people make decisions about what to do, and hence how we might apply that knowledge (for good).

About the speaker

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Dan Lockton

Asst Prof of Design, Carnegie Mellon: people/tech/society | Imaginaries Lab http://imaginari.es @cmudesign @cmu_cfa | British🇪🇺 | previously @rca @bruneluni bio from Twitter

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Time 10:00am5:30pm GMT

Date Wed 31st August 2011

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Books by speaker

  • Rebel Without Applause

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