Wednesday 31st August, 2011
10:00am to 5:30pm
Whether we choose to do it or not, what we design is going to affect how users behave, so we might as well think about it, and—if we can—actually get good at it. Bridging the gap between physical and digital product design, a systems approach can help us understand how people interact with the different touchpoints they experience, how mental models and cognitive biases and heuristics influence the way people make decisions about what to do, and hence how we might apply that knowledge (for good).
Asst Prof of Design, Carnegie Mellon: people/tech/society | Imaginaries Lab http://imaginari.es @cmudesign @cmu_cfa | British🇪🇺 | previously @rca @bruneluni bio from Twitter
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