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Sessions at Design by Fire 2011 about Service Design

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Thursday 13th October 2011

  • Workshop: This is Service Design

    by Jamin Hegeman and Jared Cole

    The more designers examine the human experience when designing products, the more acutely attuned we become to broken experiences beyond products. If you've been frustrated by your bank, the doctor's office, the local Albert Heijn, or an airline and desire and believe you can fix these service challenges, service design is for you.

    Service design offers designers a toolset to make services tangible and visible and to provide new service concepts. In this workshop, we will use some of the key service design tools to create a new service. We will envision new service concepts, act out pieces of the new service, and also rapidly generate business models to give our services a balance of human and business appeal.

    At 9:30am to 6:30pm, Thursday 13th October

    In Huize Molenaar

Friday 14th October 2011

  • Interaction Design Beyond Screens

    by Jamin Hegeman

    Interaction design has played a strong role in creating better digital products and better experiences for people who use those products. However, there are opportunities beyond the screen to practice their craft. Service design provides these opportunities.

    In this presentation, Jamin will discuss the current places for interaction design and why it is well suited for service design. He will talk about service design, why it's important, and the challenges designers face advancing their practice to tackle service solutions.

    At 11:15am to 12:30pm, Friday 14th October

    In Geertekerk

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