The more designers examine the human experience when designing products, the more acutely attuned we become to broken experiences beyond products. If you've been frustrated by your bank, the doctor's office, the local Albert Heijn, or an airline and desire and believe you can fix these service challenges, service design is for you.
Service design offers designers a toolset to make services tangible and visible and to provide new service concepts. In this workshop, we will use some of the key service design tools to create a new service. We will envision new service concepts, act out pieces of the new service, and also rapidly generate business models to give our services a balance of human and business appeal.
13th–14th October 2011