Dual Keynote: Front End of Innovation — An Insider's View from Global Business Titans IBM and Google

Two iconic brands IBM and Google, recognized and trusted sources on the front end of innovation, come to DMA2011 to ask the question, “Do you have the edge?” Each keynote will provide their unique, insider’s view of recent innovation developments.

John Kennedy, IBM’s VP of Corporate Marketing, will discuss IBM’s “Smarter Commerce” campaign and how its revolutionizing customer engagement in an ever connected, always “on” world of social business.

Then, Google’s Director of Online Sales, Alan Moss, will enter centerstage to invite us into the world of Google and give us a “Google-opic” view on global online sales, how they play innovate in that space, and why crafting a social strategy is essential to deliver huge impactful business results.