Sessions at Digital Media Conference 2011 on Thursday 16th June

One of the hottest trends in marketing right now is called Gamification. This unique workshop co-hosted by two leading companies in Gamification, Bunchball and Badgeville, will show you the latest in how some of the world’s leading media companies and brands - such as NBC, Warner Bros., Hasbro, UBM, Comcast, and ABC - are using fundamental human engagement techniques, used in the game industry, such as reward, status, achievement, competition and self-expression in their media and marketing mix.

The global demand for producers familiar with the process of developing transmedia content (across several mediums like games, mobile, television and film) for studios and networks is on the rise. This 4-hour event is the first of its kind and unique in the world, delivering practical, how-to transmedia training led by leading cross-platform producer and strategist Jeff Gomez. Now he will teach his signature transmedia development process to business executives, content producers, marketers and creators which has been used for such blockbusters as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory.