Tuesday 22nd February, 2011
9:00am to 9:40am
Keynote: Global Digital Out-of-Home Media Forecast
Patrick Quinn, president and CEO of PQ Media, the leading provider of emerging media econometrics, will present exclusive data and analytics just published in the 4th annual PQ Media Global Digital Out-of-Home Media Forecast 2011-2015. PQ Media's well-respected Digital OOH Media Forecast includes 2010 year-end actuals, five-year forecasts, historical perspective, and a wealth of other data and analytics by platform, venue category and country, among others. Quinn will provide his comprehensive and in-depth perspective on the state of the digital OOH media industry and offer his keen insights on where the industry is going relative to the broader media economy.
In this session, you will learn:
1. What are the current economics of digital OOH networks and billboards, including exclusive data, insights and strategic intelligence re: ad spend, growth, forecasts, venue categories, regional analytics, etc.
2. What are the key industry trends and their impact on growth trajectory going forward.
3. How digital OOH fits into the broader media economy and how this will change in coming years.
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