Creating Event Engagement through Technology

A session at MPI European Meetings & Events Conference

Tuesday 15th February, 2011

11:00am to 12:30pm (CET)

Tuesday, February 15, 2011 / 11:00 AM - 12:30 PM

Most meeting professionals want to use social technology to enhance the attendee experience before, during and after an event though technology and traditional tools, but often lack some of the primary knowledge needed to build a solid strategic plan for integrating social technology. This session will provide an overview of the features and benefits of Face book, Twitter, and newer tools like Foursquare, Skype, and other popular online communities and provide you examples of how these programs have been used at various events. During the last half of the session, you will have the opportunity to apply what you have learned in an interactive setting by completing an exercise designed to mimic the strategic planning process.
Learner Outcomes

  • Understand the features and benefits of social technology tools and how you can use them at your next event.
  • Immediately apply what you have learned by participating in group exercises.
  • Leave the session with a template designed to help you execute a strategic engagement plan at your next event.


  • Connolly, Midori/Pulse Staging and Events
  • Janssen, Ruud/©TNOC | The New Objective Collective

Room 7 / Dusseldorf Congress

Sponsored by:
In MPI Foundation's continuing drive to provide innovative career-building thought leadership development, the MPI Foundation, along with major investments from PSAV, Jumeirah and Omni Hotel is focused on studying and understanding the trends in meeting distribution channels/ formats, meeting design & adult learning, content delivery, meeting technology of the future and social media trends for meetings.

About the speakers

This person is speaking at this event.
Midori Connolly

Chief AVGirl. Trailblazing digital event design, AV/tech/hybrid meetings & sustainability; passionate & inspired speaker. Happy Tweets come from Happy Tweeps! bio from Twitter

This person is speaking at this event.
Ruud Janssen

Founder | TNOC http://www.tnoc.ch | co-founder | Event Design Collective http://www.eventmodelgeneration.com | http://www.EventCanvas.org

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Time 11:00am12:30pm CET

Date Tue 15th February 2011

Short URL


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Books by speaker

  • EVENT DESIGN Handbook
  • The Tweeting Meeting (Volume 1)

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