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AOL's Erlang Framework for Real-time Computational Advertising

A session at Erlang Factory London 2011

  • Pero Subasic

We present a framework in Erlang for distributed event processing and data analytics in the domain of computational advertising and share practical use cases and performance test results on ad serving events on one of the largest online advertising networks. We also discuss related technologies such as Hadoop, NoSQL, MPI/CUDA and Erlang's place in such large-scale data analysis ecosystem.

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Pero Subasic

Chief Architect of R&D at AOL

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