BYOB: How to Prepare Award-Winning Excalibur Entries

March 25, 2011, 8 a.m.
Spot Coffee
227 Delaware Avenue
Buffalo, NY 14202

Are you ready to bring home your first PRSA Excalibur Award?

Not sure how to do it?

The PRSA Buffalo Niagara Chapter invites you to network with local public relations professionals who have recently been awarded Gold, Silver or Bronze Excalibur awards and learn how to improve your chances at receiving yours this year.

Join us at this year’s Excalibur Award “Bring Your Own Breakfast” at Spot Coffee’s Delaware and Chippewa location on Friday, March 25, beginning at 8 a.m.

Kevin Manne, New Media Specialist at Genesee Community College, will share his insights on how to prepare award-winning entries. (He’s got a few.) Questions are welcome and encouraged!

Categories:

Division One A - Programs
1. Community Relations
2. Institutional Programs
3. Special Events and Observances
4. Public Service
5. Public Affairs
6. Marketing Consumer Products
7. Marketing Consumer Services
8. Marketing Business-to-Business
9. Global Communications
10. Crisis Communications
11. Internal Communications
12. Investor Relations
13. Multi-Cultural Public Relations
14. Integrated Communications
15. Social Media

Division One B – Projects
1. Media Relations
2. Newsletters
3. Magazines
4. Annual Reports
5. Brochures
6. Special-Purpose Publications
7. Press/Media Kits
8. Direct Mail/Direct Response
9. Video News Release
10. Audio Programs
11. Internal Video Programs
12. External Video Programs
13. Television PSAs
14. Radio PSAs
15. Speeches
16. Feature Stories
17. Editorial/Op-Ed Columns
18. Advertorial
19. Research/Evaluation
20. Creative Tactics
21. Interactive Communications
22. Articles on Public Relations
23. Presentations/Workshops on Public Relations