Tuesday 28th June, 2011
2:30pm to 3:15pm
Why Integrate? Why Extension? AFRI funding requires social benefits to result from science & Extension is the business of people. Extension specialists are uniquely positioned to offer a People First component to research plans that leverage existing relationships to seek out and nurture connections. Modern agriculture is assigned the blame for global warming, obesity, and ‘sick’ food. Producers struggle to make the connection between “food as income” and “food we eat” while the majority of consumers are three generations removed from the realities of farm life. Extension specialists are under continual pressure to do more with less without resources to deliver a full complement of programs through county-level networks. Historical extension roles clearly need redefined while modern rules appear nebulous and undefined. Successful extension specialists must establish individual credibility by crafting top-down, shelf-ready projects via proactive approaches and new technologies. In light of this objective and constraints, what does a dynamic eXtension team look like? The All About Blueberries Community of Practice team leaders offer insights related our individual and team experiences. Our team seeks audience input on crafting innovative analytics capable of measuring our societal impacts and, strategies for communicating our additions to the scientific body of knowledge.
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