Wednesday 29th June, 2011
9:30am to 10:15am
Good marketing of your CoP’s content starts with a marketing plan. Most CoPs have not done a marketing plan fully analyzing audience(s), goal(s), message(s), tactics and time lines. This session will lay the groundwork for you and your fellow CoP members to truly discover what you need to do to get your content and your CoP into the hearts and minds of your customers.
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