FITC Toronto 2011 schedule

Monday 2nd May 2011

  • Build a Flash Game in Under 3KB

    by Christopher Black

    Size matters when developing games for the mobile market. Many of the most addicting games are built with very little overhead. In this presentation, we’ll build a multi-screen, multi-input game in under 3KB! You’ll learn techniques on how to bring your games faster to market with rapid prototyping.

    Audience: Developers interested in building games and trimming kilobytes.

    Attain: Attendees will walk away with techniques that they can use to rapidly prototype games across multiple platforms.

    Tags: Games // Multi-screen // Beginner

    At 10:00am to 11:00am, Monday 2nd May

  • Developing Social Games with the PushButton Engine

    by bengarney

    Social games are on track to be a multi-billion dollar industry. The PushButton Engine is an open source Flash game framework used by Playdom/Disney, Zynga, RockYou, Hive 7 and others to develop successful social games. Learn why components are a great way to build your game, and about the architecture behind games like Social City, City of Wonder, and PushButton Lab's upcoming unannounced game.

    Audience: Intermediate to advanced AS3 developers with a background or interest in game development.

    Attain: Knowledge of a variety of technologies that have been used to build successful social games, and how they can be used together.

    Tags: games // pushbutton // social

    At 10:00am to 11:00am, Monday 2nd May

  • Harnessing the Abundance

    by Mike Creighton

    Because of today's technological landscape, it has never been easier to make anything we can conceive. We live in a world where we have the Internet, inexpensive and accessible computing, search, open source, a myriad of creative tools, and a culture of sharing. But it can be tough to figure out where to start, how to connect the pieces, and how to stay focused.

    In this presentation, Mike Creighton shares his tips and methodologies for making the most of the near-unlimited resources we have in front of us. He illustrates his struggle with this abundance through an ongoing project called "Flow" -- a project that combines traditional art-making, computer vision, and generative art in an attempt to find a bridge between the analogue and the digital. We'll see how we can take the germ of a technically challenging idea to fruition by combining and re-imagining a number of open source projects and tools. Mike will also share the open source tools and libraries that he made during the process creating "Flow".

    This presentation is as much about refining your creative process as it is about harnessing the technological opportunities of today. Now is the time to stand on the shoulders of giants, start with what you already know, and remember that anything is possible.

    At 10:00am to 11:00am, Monday 2nd May

  • Video Tapestry

    Video Tapestry is a novel approach to navigation video. It was created by Adobe Creative Technologies. It uses the same content-awareness algorithm as in Photoshop to detect faces and points of interest. It compresses and blends video frames in seamless tapestries at several zoom levels.

    This presentation takes you through the process of using the result of this C++ research project and exploring its possibilities as a commercial navigation and exploration product, with multi-touch interaction.

    The end product will be demonstrated on the Samsung Galaxy Tab.

    The effort was done as part of MTVNetworks Research and Development. Video Tapestry was showcased at Adobe Max 2010 as part of the sneaks peek and featured in the Winter edition of UK Computer Arts magazine.

    At 10:00am to 11:00am, Monday 2nd May

  • Back to the Future: Part II

    by James White

    Time to rock! Staying enthusiastic about your art and design is not entirely about finding new clients, nor is it about the changing industry. We need inspiration, entertainment, progression, a solid bridge between conceptual and technical, and a positive outlook on our place in the design universe. What matters when searching for your creative voice? This presentation will deal with all of these points wrapped into personal stories, art examples, client case studies, the importance of self-investment and a solid dose of nostalgic inspiration mixed with rock n' roll.

    James will discuss the ins and outs of selling your personal artwork online and the adventure of building his line of designer t-shirts and posters. He will also present the lessons learned from running his Signalnoise Design Studio for the past 5 years and how he went about creating his name in the design industry, which started 30 years ago at the age of 4.

    This presentation will be a full and robust extension on last year's session, which was lovingly titled Back to the Future. This might be titled Part II, but don't worry you haven't missed a thing because when this baby hits 88 miles per hour, you're gonna see some serious shit.

    At 11:15am to 12:15pm, Monday 2nd May

  • Marketing Your Skillz

    by Daniel Schutzsmith

    (a.k.a. Self Promotion for the Shy Creative Type)

    You can make the world’s-best designs, but if no one sees them, you won't get the recognition. It is a fact that marketing is just as important to the success of a creative business as the work produced. Find out how some of the most well known interactive shops have gained their notoriety. Hint: it's not just about the work!

    This presentation will focus on various techniques – for everyone from studio to freelancer – to market work, promote skills, and attract the kinds of clients wanted. We will also discuss the role that awards play in the art of promotion, as well as some ways to make yourself a guru in the eyes of your clients.

    At 11:15am to 12:15pm, Monday 2nd May

  • The Multiplicity And Confusion Of Things

    by Branden Hall

    "Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things." - Issac Newton

    Mathematics is the grain of sand upon which formed the pearl that is the modern world. Yet math remains, for many of us, a scary thing. Something we don't know enough of and that's written in a language that eludes casual study. Put bluntly, math is hard, let's go shopping.

    But what if mindless consumer indulgence doesn't drive you? What if you're one of the growing group of geeks and artists that call themselves "makers"? You see other people like you creating beautiful, incredible things and you get this gut wrenching feeling you should have paid more attention in Algebra II.

    The truth is, more often than not, the math at the heart of beautiful things is quite simple. It's math you probably learned in high school, just iterated and artfully applied. It's that math that this talk is all about. The stuff you probably already know (or at least, once knew). It's about how you can take simple math concepts and use them create wonderful things - both digital and real.

    At 11:15am to 12:15pm, Monday 2nd May

  • Who Needs Flash When You Have the Flash Player?

    by TomGreen

    Interactivity and Rich Media are terms being tossed around like dust in a sand storm. Both InDesign CS5 and Catalyst CS5 allow you to prototype of create some rather amazing "Flash" projects that don't use Flash ... sort of. In this presentation I will:

    - Create a five- page interactive magazine in InDesign that incorporates page turns, a slide show, animated cutlines audio, video and interactivity without ever touching Flash.

    - Review the pros and cons and "why" of the use of InDesign and make it really clear that even though you can output to Flash, if you don't know Flash you are screwed.

    - Use many of the tools - Fireworks, Illustrtator, Soundbooth ,Premiere, Adobe Media Encoder and not Flash- in the Master Collection used to create an In Flight Entertainment project that incorporates audio, video, interactivity and motion.

    - Review why Catalyst is not exactly "Flash for the Noob",where the codie fits into this entire process and exactly where Catalyst fits into the RIA workflow..

    At 11:15am to 12:15pm, Monday 2nd May

  • Colouring Outside The Lines - Creating Apps, Art, & Profit

    by David

    An Influxis Voodoo lounge presentation
    Only at FITC. Free drinks. 30 minute presentations. Cool topics!
    Unique, on-the-fly presentations from the worlds top creators.

    App stores and emerging distribution platforms have ushered in countless practical and entertaining apps. While innovation is in abundance, expressive apps seem largely under-represented. This presentation is about creative tools: why there should be more, and what you can do about it.

    Two years ago, David created his first commercial app, Livebrush. Over half a million downloads later, he is still surprised at the response. But what’s next? And is there a market for similar tools? Topics will follow his journey from tinkering to profit and why creating toys can be more fun than playing with them.

    Designers, developers and entrepreneurs.

    Practical ideas for creating tools and solving problems along the way. Design, distribution, & marketing. Technologies: Flash, AIR & multi-touch.

    At 11:50am to 12:20pm, Monday 2nd May

  • The Technical of Transmedia

    by Secret Location

    An Influxis Voodoo lounge presentation
    Only at FITC. Free drinks. 30 minute presentations. Cool topics!
    Unique, on-the-fly presentations from the worlds top creators.

    The term and genre of ‘Transmedia’ has quickly become a buzz word which, while often spoken about conceptually and creatively hasn’t been properly explained from a technical or production perspective.

    In this panel, the process and tactics of delivering highly engaged flash narrative experiences will be explored along with strategic learning gained through specific case studies.

    By walking through several distinct, video and 3D animation heavy Transmedia projects, the audience will understand the distinct technical breakdown and workflow that made these projects massive audience success stories.

    Case studies will include:
    stormingjuno.com (Created for History Television with E1 for Rememberance Day)
    inreallife.ytv.com (Created for YTV)

    Creatives, Designers, Flash Developers, Motion Graphics Artists, Producers, Writers, Strategists.

    An understanding of how Transmedia projects are facilitated from a technical standpoint.

    At 12:30pm to 1:00pm, Monday 2nd May

  • The Adobe Keynote

    by David Wadhwani

    Want to know what Adobe is up too? Join us for an overview of the Flash Platform and a quick look at Adobe's future direction. Also, learn about the latest Adobe tools and technologies and how to develop and design the next generation experiences without boundaries.

    At 1:30pm to 2:40pm, Monday 2nd May

  • Breaking Out of the Television Studio

    by Brian Lesser

    An Influxis Voodoo lounge presentation
    Only at FITC. Free drinks. 30 minute presentations. Cool topics!
    Unique, on-the-fly presentations from the worlds top creators.

    Television studios are chock-a-block full of professional equipment including a time code generator, intercom system, professional video and audio capture devices, and mixing boards. What if you don't have all that stuff? We'll show some work on creating a virtual and multicast enabled studio using a real-time component framework and Flash Media Enterprise Server. The project is a collaboration between Ryerson University in Canada and the Media University (Hochschule der Medien) in Germany.

    At 2:45pm to 3:15pm, Monday 2nd May


    by MK12

    Having just celebrated our tenth birthday, we've earned ourselves some bragging rights: we've been around the block a few times and are a few stories better for it. We've watched trends come and go and can even take credit for some of them. We've been to exotic places on classy shoots with expensive dinners, and we've elbowed with celebrityfolk at festivals and parties. How do we do it?

    If we knew, we'd almost certainly sell out and market ourselves as a haute boutique in London | Rio | Tokyo | Kansas City. Instead, we've stumbled through the past decade and continue to stumble on, grabbing at random ideas and trampling through gardens as we go. Our business model is loose, our studio a wonderful democratic mess. And we're in the middle of nowhere, geographically, which is as bad for business as it is good for creative isolation.

    Somewhere in all of that, though, there's an alchemy at work, and it soaks into everything we make. It's a chemistry that we ourselves can't always explain, but we're always happy to try, and so here we are.

    In this talk, MK12 will put their often-schizophrenic thought process on full display, highlighting our collective influences, our niches and tangents, successes and failures, philosophies on design and art-making, and a few projects we'd rather not show a discriminating audience. As a case study, we will also screen our latest film, TELEPHONEME, and discuss our creation of this year's FITC opening trailer.

    At 2:55pm to 3:55pm, Monday 2nd May

  • Multiplatform 3D Content Development Made Easy

    by Tom Higgins

    Unity Evangelist Tom Higgins will give an overview of the award-winning Unity platform for creating games and rich 3D applications for the desktop, web, mobile devices and consoles. The session will highlight some of the most productive features found in Unity 3.

    Anyone who's "heard about this Unity thing" or evaluating technologies for their next project.

    Attain :
    Attendees will come away understanding the power of Unity's "author once, deploy anywhere" platforms and have a general idea about the platform's strengths and weaknesses.

    At 2:55pm to 3:55pm, Monday 2nd May

  • Narratives in New Spaces

    by Steve Di Lorenzo, tali krakowsky, David Girolami and Theodore Watson

    What happens when technology becomes indistinguishable from magic? Digital technology represents the magical quality that is creating a paradigm shift in how we communicate and experience the world around us. This panel will explore how technology is acting as a catalyst to richer, immersive stories in both art and commercial spaces.

    Curated by Pixel Pixel is an immersive art and technology incubator founded in 2002 by a collective of artists, designers and technologists. Pixel curates art based and commercial projects, mixing grass roots arts with new digital channels to create original interactive experiences.

    Our mantra is Everyone.Touch. This hinges on the belief that collaboration across many disciplines builds strong creative culture. Our goal is to bring creative thinkers, artists, designers, and technologists together to create experiences that will change the way we interact with the world around us.

    At 2:55pm to 3:55pm, Monday 2nd May

    Coverage write-up

  • New Tools for HTML Animation from Adobe

    Attend this unique session led by Adobe Fellow, Mark Anders and get a glimpse into future tools and technologies Adobe is working on in the HTML space. Learn more about technologies that will enable designers to create animations, interactions, widgets and interactive content using HTML5, CSS3, JavaScript, other evolving web standards and more.

    At 2:55pm to 3:55pm, Monday 2nd May

  • Less Coding, More Cool

    An Influxis Voodoo lounge presentation
    Only at FITC. Free drinks. 30 minute presentations. Cool topics!
    Unique, on-the-fly presentations from the worlds top creators.

    In an environment where there is constant flux and an expectations to create the coolest stuff possible, what is a developer to do?

    This presentation will share some of Jam3's closely guarded secrets ranging from “how to create reusable code” to tools developed to aid with creative and developer collaboration.

    Developers in flux and curious designers

    Inspiration to get things done

    Tools // Tips and Tricks // Practices // Secrets

    At 3:25pm to 3:55pm, Monday 2nd May

  • Film Fan to Filmmaker

    by Hugh Elliott

    An Influxis Voodoo lounge presentation
    Only at FITC. Free drinks. 30 minute presentations. Cool topics!
    Unique, on-the-fly presentations from the worlds top creators.

    With moviesinhaiku, Hugh spent a lot of time expanding his skills. Whether it was writing haikus or printmaking. Even designing watches! In 2011, Hugh decided to take his love of both the industry in which he works and film and create a documentary; Influential - The Age of Digital.

    Follow the path Hugh took to find out what happens when you decide to do something new.

    At 4:05pm to 4:35pm, Monday 2nd May

  • Design IO: Interactive Installations and Experimental Storytelling

    by Theodore Watson

    For many people interactive is synonymous with web, but for designers Emily Gobeille and Theodore Watson of Design IO interactive has a completely different meaning. To them interactive means engaging with the world around you, pushing the possibilities of design and technology and creating magical experiences that invite people to jump in and play. Using openFrameworks (an open source toolkit for creative coding) Emily and Theodore transform code and design into experimental, playful interactive experiences that exist beyond the screen and create new narratives for public space.

    For this talk, Design IO will showcase some of their recent projects, like the interactive ecosystem "Funky Forest" and "Rise & Fall" an interactive cover experience for Boards Magazine. They will also take you behind the scenes to see how their projects are made and how their work both draws from and feeds back into the openFrameworks community.

    At 4:10pm to 5:10pm, Monday 2nd May

  • UbiComp done Small, Cheap, Simple

    by joshua noble

    Devices don't have to be big, expensive, or complex to say something meaningful, connect people and spaces in interesting ways, and participate in creating rich environmental data and interaction. "Small, cheap, simple" means you can focus more on your spaces and users and making meaningful conversations, as well as iterate quickly and have fun. In this session Joshua Noble talks about interaction and spaces using 5 small, cheap, and simple technologies and techniques: RFID, RF Radio Waves, IR Beams, XBee, QR Codes and presents examples using Arduino, mobile phones, Flash, Processing, and openFrameworks applications to create local distributed systems.

    At 4:10pm to 5:10pm, Monday 2nd May

    Coverage write-up

  • Look Ma' No Hands

    by yosef flomin

    An Influxis Voodoo lounge presentation
    Only at FITC. Free drinks. 30 minute presentations. Cool topics!
    Unique, on-the-fly presentations from the worlds top creators.

    There have been a number of interesting projects tying together flash with the Microsoft Kinect sensor. In this session, you’ll learn how to pair up these two technologies using a simple server-side javascript based socket server. We’ll walk through the steps of setting everything up and then show you how to tie it in to multiple UI technologies including Flash, Unity and HTML.

    At 4:45pm to 5:15pm, Monday 2nd May

Tuesday 3rd May 2011

  • Advanced Blitting

    by Jesse Freeman

    Everything I have ever learned about programming came from playing video games. Growing up as a kid I had no idea that my passion for playing and wanting to build video games would have such a far reaching influence on my career as a developer. This talks goes through my history of playing games and how I learned to take techniques such as Blitting, Sprites and advanced optimization, and apply them to some of the most high profile websites I have built. Blitting is a technique that allows you to rapidly draw bitmaps to a screen. This is one of the oldest techniques for displaying graphics on a screen and was used heavily in the 8bit and 16bit video game days. Even though this is an old technique it doesn’t mean Blitting still doesn’t apply to modern Flash development. Bitmap manipulation is incredibly fast in Flash and can be used to scroll large images, make games, or perform generative art. By harnessing the power of the Bitmap and BitmapData classes in the Flash Player you can achieve incredible run time compositing.

    In this talk we will discuss how to take advantage of blitting in desktop, web, and mobile Flash apps. By looking at real world examples of blitting such as the Hype framework, Flixel and The Johnny Cash Project you will get a better understanding of how to take advantage of Blitting in your own project. I will also cover how each of these examples can be ported over to mobile. All code in this talk will be available as open source for people to use, explore, and learn from. Blitting is a powerful tool that every Flash developer should have a basic understanding of since it can apply to so many different situations and platforms.

    At 10:00am to 11:00am, Tuesday 3rd May

  • Integrating Flash and HTML 5

    by Mike Chambers

    Working with both Flash and HTML has always been a key skill for Flash developers. With the advent of HTML 5, this has become even more important. In this session, Mike will give a quick overview of HTML5, and show how some of its new functionality can be leveraged by Flash developers. Topics covered will include creating Flash content in the browser that works offline, robust data storage, online / offline detection and more.

    At 10:00am to 11:00am, Tuesday 3rd May

  • OSMF for the Absolute Beginner

    by Lisa Larson-Kelley

    So you need to build a video player in Flash, and everyone's telling you "Don't reinvent the wheel; use Open Source Media Framework!" Sounds great, but does it have all of the features you need? Is it overkill? And how the heck do you get started? In this session, we'll answer all of these questions, and we'll walk through some basic code examples to help you gain an understanding of how OSMF is structured. We'll also take a look at the Flash Media Playback and Strobe Media Playback prebuilt solutions, giving you the option of using OSMF with minimal or no ActionScript coding required.

    At 10:00am to 11:00am, Tuesday 3rd May

  • Pulsatile Crackle

    by Andre Michelle

    By combining physics with sound, one can enter a wonderful new relationship of oscillating, pulsating objects. Andre Michelle combines all of his experience in game, physics and audio programming to develop new approaches in generating sounds, rhythms, and eventually beautiful musical devices. Since all of these approaches have physical references, each example is visually comprehensible and fun to watch.

    Tags: Audio • dsp • Flash

    At 10:00am to 11:00am, Tuesday 3rd May

  • Pulsatile Crackle

    by Andre Michelle

    By combining physics with sound, one can enter a wonderful new relationship of oscillating, pulsating objects. Andre Michelle combines all of his experience in game, physics and audio programming to develop new approaches in generating sounds, rhythms, and eventually beautiful musical devices. Since all of these approaches have physical references, each example is visually comprehensible and fun to watch.

    Tags: Audio • dsp • Flash

    At 10:00am to 11:00am, Tuesday 3rd May


    by Grant Skinner

    How do you leverage a short attention span or fragmented work day into creative output? Grant will share a diverse range of work he's built in small sprints of focused, inspired development. This includes experiments, physical computing, mobile, multi-screen, tools, games, and libraries for Flash, AIR, and Android. He'll discuss his strategies for wrangling a wandering mind and arranging an overloaded schedule to produce radical new... that cat video is friggin' hilarious!

    At 11:15am to 12:15pm, Tuesday 3rd May

    Coverage video

  • Comparing Web Video Technologies, from Flash to HTML5 to Silverlight

    by flashfreaker

    Flash is dead. Long live HTML5. Or not? There's a lot of misinformation spread by both standards and plug-in advocates. In this session, you will learn the benefits and disadvantages to deploying online video with HTML5, Adobe Flash Player, and Microsoft Silverlight. Topics include codec decisions (AVC/H.264, WebM/VP8, and others), licensing, deployment scenarios (progressive download, adaptive HTTP streaming, and more). While Robert is a full-time consultant specializing with Adobe Flash platform solutions, more and more of his work is encompassing a broader range of online video technologies, including his own online encoding service, videoRx.com. Robert's discussion starts with his recent blog post.

    At 11:15am to 12:15pm, Tuesday 3rd May

  • Interactive on Readers & Tablets

    by Ted Patrick

    Explore the interactive space between reading and applications across reader and tablet devices. Ted will cover business, screen, and workflow strategies for building rich interactive content across both Android and IOS devices. The session will deep dive into building interactive content for NOOKcolor in partnership with leading publishers.

    At 11:15am to 12:15pm, Tuesday 3rd May

  • Simulating the Real

    by Rob Bateman

    The natural world is responsible for many human preconceptions when viewing or interacting with our environment. When constructing a digital experience (be it game, website, app or toy), re-creating familiar features of nature can provoke a powerful response. Such experiences are often described as intuative, tactile, and of course, natural. These are positive reviews for any rich media project!

    The planned addition of hardware accelerated graphics in the Flash Player is set to open a new world of possibility for creating and using real world simulations. In this presentation, Rob Bateman explores how new releases of OS software libraries such as Away3D, Jiglib and others will soon offer access to the power and speed of GPU processing from within Flash, leading to a wide range of visual and interactive effects that take full advantage of these impressive new features.

    At 11:15am to 12:15pm, Tuesday 3rd May

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