Focus Interactive Summit: Social Media Strategies- Where Are We? schedule

Wednesday 9th March 2011

  • Mirror Test: Is Your Business Really Breathing?

    by Jeffrey Hayzlett

    Are you ready for the “The Mirror Test”? Jeffrey Hayzlett will show you a new way to look at your company’s marketing and sales strategy to help it grow in today’s economy. Hear how Jeffrey led one of the biggest iconic turnarounds for Kodak as their CMO and how you can do the same for your business. In addition, you will learn the newest ways to win with social media and how to redefine your elevator pitch.
    Featured Speaker:

    Jeffrey Hayzlett, Best Selling Author, Change Agent and Marketing Expert
    As a best-selling author, change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the “Celebrity CMO” by Forbes magazine and the “Chuck Norris of marketing” by bloggers. Currently, Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses.

    A scheduled group chat will follow the webinar to connect you with the speaker, continue the dialogue, and provide the opportunity to ask more questions.

    At 8:00am to 8:45am, Wednesday 9th March

  • People Powered Thinking: The Art of Creating Engaged & Empowered Customers

    by deb schultz

    The most interesting problems on the web are social, not technical. As the real-time open web moves into wide use, the real work is going to be on how to create ongoing experiences that inspire, inform and evolve. In this session, we will review the design and human skills required to develop successful engagement for the connected customer and experiences that parlay passions into deep, sustained and active communities.
    Featured Speaker:

    Deborah Schultz, Senior Fellow, Altimeter Group; Host: Tummelvision.tv
    Deborah is an Internet industry veteran who merges expertise in design, marketing and innovation to bring fresh approaches to business. She is widely recognized for her impact on the social web and how it changes society and business. Her work architecting a Social Media Lab for P&G played a central role in reinventing the company’s customer connection. Her current work focuses on open-innovation, experimentation and the new human dynamics required to succeed in an always-on connected world.

    A scheduled group chat will follow the webinar to connect you with the speaker, continue the dialogue, and provide the opportunity to ask more questions.

    At 9:00am to 9:45am, Wednesday 9th March

  • Blogging & Tweeting: Do They Really Matter to Your Brand?

    by Mark Schaefer

    Social media for business is mostly about funneling attention. In this webinar, you will learn how brands are utilizing blogs and Twitter to effectively reach and engage their audiences. This session will also cover how to create great content for social media, best practices for attracting and maintaining readers, and how to measure your efforts.
    Featured Speaker:

    Mark Schaefer, Executive Director, Schaefer Marketing Solutions
    Mark Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing for nearly 30 years and is Executive Director of U.S.-based Schaefer Marketing Solutions. He is an adjunct marketing professor at Rutgers University and has advanced degrees in marketing and organizational development. Mark’s blog {grow} is one of the Ad Age "Power 100" marketing blogs of the world.

    A scheduled group chat will follow the webinar to connect you with the speaker, continue the dialogue, and provide the opportunity to ask more questions.

    At 10:30am to 11:15am, Wednesday 9th March

  • The Five C’s, A Social Media Operating System

    by Chris Heuer

    In this webinar, we will cover the Five C’s of social media, which are the fundamental building blocks and framework through which organizations can understand, organize and engage their employees with their markets. You will learn how employees use social media, as both individuals and as representatives of companies, to create shared value and how your organization can leverage an understanding of the five C’s to achieve social media success.
    Featured Speaker:

    Chris Heuer, Specialist Leader, Social Media, Deloitte Consulting
    Chris Heuer has over 13 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies.

    At 12:00pm to 12:45pm, Wednesday 9th March