Sessions at Flash on the Beach 2011 about Creativity with write-up

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Wednesday 14th September 2011

  • Visual Improvisation - Using Playfulness To Spark Ideas

    by Eva-Lotta Lamm

    As designers we are challenged to produce ideas and visual concepts all the time, often under big time pressure. But ideas rarely come 'on demand' exactly at the time when they are needed. Building up a little arsenal of techniques and a big storage of material to draw from can help to access your creativity more easily.

    This session will look at how we can keep ourselves on our creative toes by using playfulness and principles borrowed from improvisation. Eva-Lotta will introduce you to the principles she learnt from her regular theater improvisation practice and show how they relate to the process of ideation and design. She'll also bring lots of examples – both from her own and other people's work – to illustrate her points.

    Warning: This session will not further your technical knowledge or present you with a finished recipe for doing things, but will hopefully leave you inspired to inject a little extra playfulness into your day – before, during and after work.

    At 2:00pm to 3:00pm, Wednesday 14th September

    In Brighton Dome Corn Exchange

    Coverage write-up

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