This workshop allows you to experiment with rapid design and coding techniques to help you deliver an idea for a first prototype in less than 8 hours. Teams will be issued a surprise challenge and have the duration of the workshop to create a web app that will delight users and answer the challenge!
Launching your app is only the beginning of a very long, tough journey. If you want your app to be profitable and exciting, you need to learn how to maximise conversion rates and increase revenue. This workshop will give you the tools you need to succeed.
by Dave Verwer
All web apps need a great mobile strategy. If you’d like to build an iOS app to complement your web app, but have never delved into the murky world of Objective-C, this is the workshop for you.
You’ll learn how to get started with Node.js using the Express MVC framework, and socket.io for real-time communication. We’ll explore how Node works and what techniques and architectures are most effective when programming Node. Learn how Node helped LinkedIn make an app that was twice as fast using 98% less servers than their Rails deployment.
by Ryan Carson
Hello and Welcome to FOWA London 2011
Over the last few years the internet has taken over. It is not a geek thing or something for university researchers. It is in our homes, on our mobile phones, on our tablets and even in our game consoles and TV sets. With that much exposure comes a lot of advertising and everybody wants a slice of its fame. The trick to make the best out of it is to jump right into it and not fall for the siren song of advertisers telling you that their product is what makes it work for you. All the web technologies that deliver the magic are open and have been proven for years. It is up to you to grab them, shake the box and find out how they work. In this session Chris Heilmann of Mozilla shows how being open and being interested helped his career and how you can find talent, build cool products and make a living through being excited and interested in the tech behind the media.
by Adam Boyden
Adam will discuss various distribution methods to maximize the potential of making your app discoverable. He will also address how gamification trends are helping marketing campaigns succeed as well as gain attention.
by Alex Russell
by Neal Sample
The commerce landscape is undergoing massive change driven by consumers adopting disruptive social, mobile, digital and local technologies and services. Learn why we are building the X.commerce platform and how developers and merchants can leverage it to profitably meet this increasing demand and grow their business. Get details of how the platform is built, the opportunities it presents and how to engage, innovate and profit with us.
SoundCloud has had an API ever since we launched in private beta. Today, hundreds of 3rd-party apps have been built on top of our platform—in fact entire companies depend on our API and a fair amount of our business is driven by it, which is pretty cool! But how did we get there? It’s been a pretty exciting and at times bumpy ride, so in this talk I wanted to share some of our experiences we’ve made along the way. I will be covering topics such as API do’s and dont’s, agile platform bizdev, hacker engagement and scaling…
by Alex MacCaw
This powerful framework is only 2K but it gives you MVC structure for your JS app. Learn how to use it for your projects.
by Dan Martell
In todays world of could computing, web API’s and open source, It’s not if you can build it, but should you build it. The #1 startup killer is running out of time before you get traction. Lean product development is the methodology that allowed companies like; PayPal, Yelp, and Ardvark to pivot into their market to become category leaders. There’s a science behind the approach and in this talk Dan will go over Customer Development, feature prioritization, split testing, product metrics and agile development as approaches to increase your probabilities of success.
by Nick Pettit
Learn how to make your app look great on any mobile devices, while also delivering a more focused user experience.
by Chad Pytel
How to turn your app from being a tangled pile of jQuery selectors and callbacks, to powerful self-updating views.
by Bob Baldwin
No matter how great your app is, you need to always be looking to make it better. Stop being complacent, put all ideas back on the table, and start building the next version. If you can start by believing you’re only 1% finished building your app, you’ll be more open to making bold changes that’ll push your app forward. I will share advice for orienting team discussion and how to recognize true product progress, drawing from my experience rewriting Facebook Groups, Questions, and Events.
Tired of playing Angry Birds, Farmville, or Pacman? Come learn how you can build the next cool game in HTML5. Expect code, best practices, experience from the field and lot of fun!
A panel of leading browsers including Patrick Lauke (Opera) and Alex Russell (Chrome, Giorgio Sardo (iE) and Christian Heilmann (Mozilla) will discuss future of browser and what it means for designers and developers. We’ll also look at Mobile and the impact this will have.
by Dave McClure
Launching a web app is fraught with danger, so learn 10 tips that will help you avoid the Dead Pool.
by MG Siegler
The number one question I get asked is for advice as to how to pitch a tech blogger about a app/startup/idea. The answer is fairly complicated since every blogger is different. So instead I’ll proceed with a 40 minute lecture on the matter. And yes, I’ll cover the embargo nonsense. In detail. With curse words.
by Alan Johnson
Technology has, of course, changed the world – but its main power has been social, not commercial. Despite the best efforts of the industrial age, the general public now holds the cards. They can have any colour they like, including black. They can bring down newspapers, industries, and governments. They’re not going to take your shit any more.
So farewell and good riddance to “pile em high and sell em cheap”, saturation advertising, and consumption culture. It’s time to put people – and humanity – at the heart of business.
by Steve Marx
“The cloud” promises scalability, reliability, and easy management, but actually getting those benefits goes beyond simply deciding to use the cloud. Learn what you should consider when choosing a cloud platform and designing your application. We’ll talk about how to build web applications that can start small and grow seamlessly, stay up no matter what, and serve a global audience.
by Pete Koomen
Learn essential strategies for getting to break-even and profitability faster and easier.
Robin will demonstrate the amazing potential that iOS devices (and even more so their apps) have to change the lives of users with disabilities. Find out why a camera is so vital for blind users, and how apps that cost a few pence are replacing specialist bits of kit costing thousands of pounds.
by Chris Lea
One of the most challenging aspects of operating a startup is assembling a team that’s truly able to build great products. Technical talent is scarce, demand is enormous, and the stakes are incredibly high. In this quick talk, I’ll discuss some tactics that will help you find, hire, and keep the kinds of people that will allow you to execute your company’s vision.
Finished building your awesome new app and ready to take your market by storm? Get ready for the real hard part: getting users. It’s a challenge that engineering can’t solve but with the right planning, user growth can be incorporated directly into your core product. How? Viral loops.
Social apps are all the rage. Quickly take your social apps from concept to high scale. Walk through the Facebook application development flow and deploy it to the Heroku cloud platform in a matter of minutes. Developers and designers will love the git-based workflow, polyglot language support, and scalability.
CSS has changed very little in the last decade. Its feature set has remained roughly the same since the day it was introduced. In this talk, I’ll introduce you to Sass, a major upgrade to CSS that you can start using today in your projects to make your CSS styling far more awesome.
In this session we’ll take a look at what’s the future of Mobile Web Apps. We’ll do an overview on the status of Mobile Web Applications, what are the main players and projects to keep an eye on and where we are going.
3rd–5th October 2011