Sessions at FOWA Vegas 2011 about Web Apps on Tuesday 28th June

The age of Apps is well upon us. From online experts proclaiming the death of the web to the seemingly daily debates on “native vs. web”, the question on everyone’s mind is: how will the web strike back? In this talk, we introduce the Mozilla project’s Web Apps initiative. Through this, we are going to enable an open, competitive marketplace for web applications that enables artists, makers, creators, developers, entrepreneurs worldwide to build, distribute, monetize and engage users by creating compelling App experiences on the Web. The tools, services and infrastructure we are building puts the interests of users and developers right at the forefront. We will demonstrate how this improves the user experience and opens new possibilities. We will also identify several areas where we expect to further foster open innovation and collaboration as together we build the Web of Apps.

The desktop is one of the largest and most ignored ecosystems on the planet. There are nearly two billion desktop users whose experience hasn’t changed much since the mid 90s. What has changed, though, is the way users are accessing their apps. With web apps supplanting native apps, users are relying more and more on their browser – which was designed for browsing content, not running apps. Join Adrian for an exploration on how web developers can redefine the desktop by creating a better connected app experience for users.