Sessions at Future of Web Design 2011 on Wednesday 18th May

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  • How the Web Works

    by Jeffrey Veen

    Turns out that the fundamental principles that led to the success of the web will lead you there, too. Drawing on 15 years of web design and development experience, Jeff will take you on a guided tour of what makes things work on this amazing platform we’re all building together. You’ll learn how to stop selling ice, why web browsers work the way they do, and where Rupert Murdoch can put his business model.

    At 9:05am to 9:45am, Wednesday 18th May

  • Enhancing your Creativity

    by 'F .T. Adesina

    Creativity is that quality which clients expect designers to pull out of thin air. Many a brief will come across our laps with the words: ‘Come up with a creative concept for this’. What happens when you hit that creative block and the ideas just don’t seem to flow? This session aims to leave you with some tried, tested as well as unconventional methods to help you get your creative ‘mojo’ back in gear.

    At 9:50am to 10:30am, Wednesday 18th May

  • Getting Down To Business: How To Be Successful With Web Design

    by Paul Boag

    Many go freelance or set up their own agency in search of more freedom, more time and more cash. However, in reality many web design businesses are more demanding on their founders than even the most unreasonable boss.

    Freelancers often work longer hours, take less holiday and have poorer work-life balances than most employed web designers. The business becomes a monster that has to be fed constantly.

    In his talk, Paul looks at how to grow your business in a controlled way that facilitates the life you want to live. From sales and marketing to client management and getting work done, Paul shows you how to “work to live” rather than “live to work.”

    At 9:50am to 10:30am, Wednesday 18th May

  • Buttons Are a Hack: The New Rules of Designing for Touch

    by Josh Clark

    Fingers and thumbs turn design conventions on their head. Touchscreen interfaces create ergonomic, contextual, and even emotional demands that are unfamiliar to desktop designers. Find out why our beloved desktop windows, buttons, and widgets are weak replacements for manipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabulary, and why toys and toddlers provide eye-opening lessons in this new style of design.

    At 11:15am to 11:55am, Wednesday 18th May

  • Making The Complex Simple: Designing for Mobile

    by Steve Fisher

    Wired magazine said the web is dead. Well, they were wrong, but it is becoming a lot more mobile. Does that mean that we need to change how we design interfaces? Absolutely.

    I’ve been tackling mobile interfaces and designs and want to share the goods with you! In this session I cover what is means to design for a mobile context and how to create stunning designs that communicate well across devices.

    This will be a practical guide for those interested in design and want to know how to best apply their design thinking to the mobile world.

    At 11:15am to 11:55am, Wednesday 18th May

  • Copywriting is Design

    by John McGarvey

    Copywriting is web design. And it’s about time someone stood up and said so. Because, all too often, the text for a web project ends up being shoehorned in at the last minute. And that can ruin everything.

    In this talk, John explains how great copy can make the difference between a design which works, and one that doesn’t. He describes how designers and writers should collaborate to build great web interfaces. He shows how every bit of copy matters – especially when it comes to forms and complex web app interfaces – and highlights some common mistakes.

    At 12:00pm to 12:40pm, Wednesday 18th May

  • Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript

    by bruce lawson

    Web apps, mobile phone apps, websites that work anywhere, SVG, HTML5, Widgets, location-aware sites, Media Queries. Beyond the buzzword assault is a revolution in the way sites are made, what they can do, and how they are accessed.

    We’re going to talk about what the buzzwords actually mean and how they all fit together. We’ll explore different methodologies for making websites that users can access on mobile phones and other devices, and how to optimize your existing website for mobile. Then we’ll put all the buzzwords together into a coherent vision that works now, with real code snippets that you can use right away.

    Finally, we get out our crystal balls out and look at what’s coming around the corner in HTML5 and the W3C APIs that allow websites to access native capabilities on devices.

    At 12:00pm to 12:40pm, Wednesday 18th May

  • IE9: The Story So Far

    by Martin Beeby

    Internet Explorer has changed a lot in the last few years and the latest incarnation IE9 supports many of the features the development and design community have been requesting for years.

    In this talk Martin will discuss how IE has changed, what new feature it supports, what things it doesn’t and the kinds of things you can expect to see in the future.

    At 2:00pm to 2:20pm, Wednesday 18th May

  • Standing Out and Moving Up In Web Design

    by Abbey Smalley

    A lot of what makes us successful in the web design field doesn’t always have to do with our actual skill set or what we learn in any class. In this session, Abbey Tosic, a Usability and Online Design Lead for 3M, breaks it down into 3 key aspects that can help you stand out and move up in your career. You’ll get tips on how to incorporate this winning recipe into your own routine that you can start using your first day back in the office or for your new career.

    At 2:25pm to 3:05pm, Wednesday 18th May

  • With Great Power Comes Great Responsibility

    by Elliot Jay Stocks

    Recent developments in web technologies like HTML5 and CSS3 have allowed us to build a richer web, full of advanced visual treatments like web fonts, animations, transformations, and drop-shadows. But have we got carried away with our new toys? Just because we can use a drop-shadow doesn’t mean we have to. In this new and often controversial talk, Elliot looks at solid design principles that will turn a good website into a great website, examines the scenarios where it’s better to stay away from unnecessary visual effects, and attempts to find the sweet spot in between the two extremes. “With great power comes great responsibility, ” said Uncle Ben, and Spidey hadn’t even used border-radius!

    At 2:25pm to 3:05pm, Wednesday 18th May

  • Bullet Proof Communication Techniques: A UX Strategist's Guide

    by Sarah B Nelson

    The practice of user experience has grown more sophisticated, produced higher quality online products, and gained wider acceptance beyond the design community. Still, so many potentially wonderful experiences disappoint and many talented design teams are excluded from decisions that fundamentally affect the experience. Why? Two words: ineffective communication.

    Attendees will learn specific, proven techniques that can be applied in their own work environment to streamline communication and build more team cohesion. Sarah will present a variety of tools and strategies that have proven useful and highly effective for building arguments, communicating clearly with stakeholders, building trust, and gaining a seat at the strategic table.

    Attendees will leave empowered to apply these techniques in their own practice and develop their own tools to suit their personality and work environment.

    At 4:00pm to 4:40pm, Wednesday 18th May

    Coverage slide deck

  • The Responsive Web Designer.

    by Ethan Marcotte

    “The way is shaped by use, but then the shape is lost.” Our sites are accessed by an increasing array of devices and browsers, and our users deserve a quality experience no matter how large (or small) their display. Perhaps it’s time to put aside some of our old design methods, and become more responsive designers.

    At 4:45pm to 5:25pm, Wednesday 18th May