Wednesday 18th May, 2011
12:00pm to 12:40pm
Copywriting is web design. And it’s about time someone stood up and said so. Because, all too often, the text for a web project ends up being shoehorned in at the last minute. And that can ruin everything.
In this talk, John explains how great copy can make the difference between a design which works, and one that doesn’t. He describes how designers and writers should collaborate to build great web interfaces. He shows how every bit of copy matters – especially when it comes to forms and complex web app interfaces – and highlights some common mistakes.
Online copywriter based in north London. Likes music. Easily distracte... bio from Twitter
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