Every great magic trick consists of three parts or acts. The first part is called "The Pledge". You show something ordinary and build up anticipation. The second act is called "The Turn". The magician takes the ordinary something and makes it do something extraordinary. The third act, the hardest part, is "The Prestige". This is when you bring the extraordinary back to the real world. As web developers we nowadays seem to be addicted to magic tricks and we want to see more and more extraordinary things on stage and in blogs and articles to distract us from the mundane day to day jobs we have to do. This is not healthy and it is time to remember what we are here for. We do live in a magical world of development and it is time we start to use it in the real world and change our "best practices" and methodologies of the past to accommodate the needs of today. In this talk Chris Heilmann will show how each and everyone out there can do their part to make us all part of the magic instead of sitting back and consuming the show without learning the tricks.
6th–7th October 2011