Some Things You Can't Wireframe

Wireframes are great for turning ideas into concepts. They help us to think about important user experience aspects upfront. We can lay out and test-drive something in almost no time. We can gather feedback and iterate and even go agile. But here is something we can't do with wireframes: wireframes can't deliver the whole experience because that's a work in progress distilling over time.

This talk is not about wireframes, although it's not guaranteed you won't have to see some. This talk is about how to identify and create touch points throughout your service. Wolf will lay out different approaches on how to incorporate your communication concept into your app or website, discuss best-practice examples and provide insights from the latest application redesign he was going through. You should walk away from this talk with a flair for transforming your visitors into customers and a better understanding of the magic behind turning a like into love.