Design Principles: The Philosophy of UX

A session at Future of Web Design NY 2011

Tuesday 8th November, 2011

9:50am to 10:30am (EST)

The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, movement and texture (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.

In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.

In this talk, I will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.

About the speaker

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Whitney Hess

I help progressive leaders navigate their careers and accelerate their missions. Executive Coach. Preppy hippie. Vintage luxury. Vegan JuBu. She. #resist bio from Twitter

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Time 9:50am10:30am EST

Date Tue 8th November 2011

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