Sessions at Geekend 2011 on Saturday 12th November

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  • Get Technical with GM

    by Vijay Iyer and Jussi Timonen

    Ever wanted an inside peak of how GM brings ideas and concepts into the real world? Curious about global product creation and integration? How about the future of urban mobility? Join GM’s Jussi Timonen, Creative Designer, and Vijay Iyer, Vice President, OnStar Communications, as they provide personal insights on their respective functions and how they keep GM on the cutting edge of technology.

    At 10:00am to 10:45am, Saturday 12th November

  • Going to Mobile: Repurposing Your Existing Work

    by Kevin Stohlmeyer

    Are you a designer wanting to showcase your work on a mobile device or show off your designs on a tablet? Multi-purposed designs are today’s digital recycling program. Learn how to take your existing pieces from familiar design software—Photoshop, Illustrator, and InDesign—and enhance them for mobile utilizing simple techniques. Your design does not end with print. It is just beginning.

    At 10:00am to 10:45am, Saturday 12th November

  • Post-PC Marketing: Engaging People on Connected Devices

    by Simeon Spearman

    Smartphones and tablets have erupted on to the scene. Consumers are adopting these new technologies, and this rapid pace of change in media consumption and creation has left many marketers reeling. This session will make use of a custom study and other research to debunk common smartphone and tablet marketing myths, discuss insights gathered from our study, and leave attendees with firm strategies to integrate these devices seamlessly, and correctly into marketing plans. Other connected devices that are becoming more important to marketers such as video game consoles and automobiles will also be discussed to explore the longer-term future of the space.

    At 10:00am to 10:45am, Saturday 12th November

  • Developing For The Web, On The Web

    by Matt Pardee

    It is happening: writing all your code in the browser. Whether you write HTML5, Javascript, Node.JS, Python, PHP or Ruby, you can now do this online. In this presentation, Cloud9 IDE developer and evangelist Matt Pardee will highlight the advantages of developing software in the Cloud, and how writing your code online is both fun and highly productive. With a development environment in the cloud, collaboration between developers takes on a whole new dimension. Pair programming, social coding, faster debugging, team management or reviewing code on your favorite mobile or tablet. It is all possible when your code is online. And when everything is online, testing and deploying to a cloud platform will be the natural next step. In this talk, we will visit all these different topics and why writing your code online will have massive benefits for all types of developers.

    At 11:00am to 11:45am, Saturday 12th November

  • Geekend Mentors

    by Jim Goodlett, Nelson Wells and Josh Jones

    Bring your startup ideas, portfolios or general career oriented questions and join a five-minute one-on-one session with one of our mentors.

    At 11:00am to 11:45am, Saturday 12th November

  • The Importance of Branding in an Era of Payments Convergence

    by Pete Hottelet

    Store. Retrieve. Report. Publish. Integrate. The modern desktop has grown to become a powerful means for simplifying your working life. Hyper-efficient at storing and retrieving data of all kinds while easy to program, the desktop database now easily integrates the web and other office systems. In this session, we will show the powerful yet simple methods for storing, manipulating and retrieving data. Learn to create workflows that integrate your database with Adobe Creative Suite and Microsoft Office. Then share content using custom batch emails or publish to the web and social network sites.

    At 11:00am to 11:45am, Saturday 12th November

  • Cross-Platform Native Applications With Titanium Mobile

    by Andrew Zuercher

    In this session, web developers will be introduced to the Appcelerator Titanium platform, which allows developers to build native mobile apps (iOS, Android, and BlackBerry) using JavaScript, HTML and CSS. Rapidly develop and deploy apps that are more social, local, media rich, interactive and extensible across multiple platforms with your web development skills. Learn about the architecture of the platform and explore a number of sample apps, from “Hello World” to more complex apps showcasing Titanium’s capabilities for mobile (demos and code walkthrough).

    At 1:30pm to 2:15pm, Saturday 12th November

  • Distributed Teams and the Modern Company: Matters of Trust

    by Brian M. Criscuolo

    Distributed teams and the modern company: is this the new way of getting a business off the ground? Is this the new way to grow an organization when the local talent pool isn’t sufficient? If not nearby, you can get what you need (talent, skill, experience, etc.) elsewhere and still reach success. But there’s a catch. How do you build trust among a team when they’re rarely together?

    At 1:30pm to 2:15pm, Saturday 12th November

  • The Glass House: Zuckerberg’s Vision for Transparency

    by Clay Duda and Noah Echols

    The headlines tell us that privacy is dead. They tell us to watch carefully what we post to Facebook and Twitter but is that really true? Facebook has pushed the privacy bar with each of its major site changes, asking its users to evolve socially. With the exception of a loud minority that erupts in temporary protest after each new addition, society has generally adapted. All the while niche sites like 4chan cling to anonymity. So who is right and why? Which is more beneficial for society: transparency and accountability, or freedom and anonymity?

    At 1:30pm to 2:15pm, Saturday 12th November

  • Case Study: Turning Dr. Seuss’s Classic Books into Digital Book Apps

    by Michel Kripalani

    Join Michel Kripalani to learn how Oceanhouse Media secured the rights to become Dr. Seuss’s digital publisher and bring all classic 44 Seuss titles to the app market. Michel will highlight the steps taken to adapt these beloved books into interactive digital book apps that encourage reading and literacy, all along staying true to the original content of Dr. Seuss. From his beginnings as a video game pioneer to running one of the most prolific children’s app businesses on the App Store, Michel will detail what it is like to be involved with cutting edge ventures time and time again.

    At 2:30pm to 3:15pm, Saturday 12th November

  • Don’t Let Your Baby Die!

    by Wolf Becvar

    Marketing is the hardest part of running a web app business, because there is much more to it than an innovative idea or technical knowledge. To put it simply, without marketing no one cares about your great idea or your cool new service. Marketing is not about selling anymore. It‘s all about communicating and connecting with your audience, adding value and involvement. But first you have to create a lively and expressive brand identity. This presentation is about branding and marketing a web app and should function as an interactive, hands-on session, packed with strategy tips and best practice examples.

    At 2:30pm to 3:15pm, Saturday 12th November

  • Making Facebook Relevant…Sell Global, Think Local

    by Christina Blaisdell, Kathlene Hestir and Christien

    Creating a Facebook Fan Page and buying ads is easy, but with Facebook’s universe now reaching more than 750 million members how do you dissect your audience and deliver relevant messages to your audience that will convert into sales? This panel will answer that question with discussions on various strategies and technologies being used by many brands to create a powerful social experience for their consumers.

    At 2:30pm to 3:15pm, Saturday 12th November

  • Connecting The REAL World To GEEK World Via Image Recognition

    Not long ago, image recognition was considered close to rocket science, but now it is quickly becoming a key ingredient in applications across diverse markets such as law enforcement, ecommerce, media intelligence and of course mobile. With open APIs and solid platform solutions, it has never been easier to create applications that link the “real” world to anything digital via the mobile device. In this session, you’ll learn how image recognition has progressed, its ever-growing use cases, the difficulties, as well as its future. And you can interact with the technology by participating in live demos during the session right from your seat!

    At 3:30pm to 4:15pm, Saturday 12th November

  • Connecting The REAL World To GEEK World Via Image Recognition

    by Frédéric Jahard

    Not long ago, image recognition was considered close to rocket science, but now it is quickly becoming a key ingredient in applications across diverse markets such as law enforcement, ecommerce, media intelligence and of course mobile. With open APIs and solid platform solutions, it has never been easier to create applications that link the “real” world to anything digital via the mobile device. In this session, you’ll learn how image recognition has progressed, its ever-growing use cases, the difficulties, as well as its future. And you can interact with the technology by participating in live demos during the session right from your seat!

    At 3:30pm to 4:15pm, Saturday 12th November

  • The Creative (Not Creepy) Perks of Social Media Analytics

    by Adam at Looxii.com

    Monitoring and analytics are an integral part of any good social media campaign. But behind the numbers and charts, there are real human conversations. Turning off the analytical robots and digging into the data with human eyes provides a wealth of benefits from developing meaningful case studies to refining style and tone. This presentation will explore some of the taboos, tools and tactics relative to social media analytics, as well as discuss how professionals can use social data to get creative with strategies and their day-to-day work.

    At 3:30pm to 4:15pm, Saturday 12th November

  • The Gaming Revolution Or “Why It’s Never Felt So Good To Be A Geek!”

    by cyril guichard

    Lately, gaming has seen its most profound changes since the invention of the home console. We will go over this recent evolution and explore the unexpected areas the gaming revolution has conquered. We will also discuss the ways the “Right here, Right now!” mobile philosophy is impacting traditional gaming mechanics, and finally, uncover why gaming has never had more mass-appeal than today.

    At 3:30pm to 4:15pm, Saturday 12th November

  • Mobile Augmented Reality: Where Our Digital and Physical Lives Collide

    by Vivian Rosenthal

    When augmented reality is coupled with GPS on our smartphones, the possibilities for visually driven interactive experiences become endless, both for advertising and gaming. Vivian Rosenthal, founder and CEO of GoldRun, a mobile AR platform, will explore the potential uses of AR within these overlapping realms. How can a mobile AR campaign engage people in new ways and bridge the gap between our physical lives and our digital ones? Everyone at Geekend will be invited to join a treasure hunt around Savannah using GoldRun.

    At 5:30pm to 6:30pm, Saturday 12th November