Post-PC Marketing: Engaging People on Connected Devices

Smartphones and tablets have erupted on to the scene. Consumers are adopting these new technologies, and this rapid pace of change in media consumption and creation has left many marketers reeling. This session will make use of a custom study and other research to debunk common smartphone and tablet marketing myths, discuss insights gathered from our study, and leave attendees with firm strategies to integrate these devices seamlessly, and correctly into marketing plans. Other connected devices that are becoming more important to marketers such as video game consoles and automobiles will also be discussed to explore the longer-term future of the space.