Thursday 10th November, 2011
4:30pm to 4:50pm
The developed nations of the world are barreling toward a public health apocalypse. Obesity, heart disease, diabetes and lifestyle factors are bloating public health demands. What can we do about it? Treat our health as a big game! Adam Bosworth led the health group at Google, then left to form Keas, which promises to change forever the way that people deal with their health. By introducing game mechanics into a person’s daily health regimen, these games may end up changing forever the $1.6 trillion U.S. healthcare market. New opportunity abounds for the playful.
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