The Game Treatment: Creating Engaging Personal Healthcare

A session at GigaOM RoadMap

Thursday 10th November, 2011

4:30pm to 4:50pm (PST)

The developed nations of the world are barreling toward a public health apocalypse. Obesity, heart disease, diabetes and lifestyle factors are bloating public health demands. What can we do about it? Treat our health as a big game! Adam Bosworth led the health group at Google, then left to form Keas, which promises to change forever the way that people deal with their health. By introducing game mechanics into a person’s daily health regimen, these games may end up changing forever the $1.6 trillion U.S. healthcare market. New opportunity abounds for the playful.

About the speakers

This person is speaking at this event.
Adam Bosworth

Founder and CTO, Keas

This person is speaking at this event.
Salim Ismail

Executive Director, Singularity University

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 4:30pm4:50pm PST

Date Thu 10th November 2011

Short URL


Official event site


View the schedule



See something wrong?

Report an issue with this session