Gamification Summit NYC

The Art & Science of Engagement

52 speakers

25 sessions

Day 1 Thursday 15th September 2011

• 9:00am Introduction and Opening Remarks: Why Gamification?

  presented by Gabe Zichermann

• 9:15am Keynote: Making Retail Fun Again: Lessons in Engagement from GiltGroupe

  presented by Divya Gugnani and Alexandra W. Wilson

• 9:45am Real vs Virtual Rewards: The Battle Over Consumer Motivation

  presented by Samantha Skey, Christine Lagorio, Irving Fain, Kris Duggan and Brian Wong

• 11:00am Engaging Consumers in Finance: the Mint.com Example

  presented by Aaron Forth

• 11:00am Community Rules: Using Gamification to Drive Publishing and Community Engagement

  presented by Greg Johnson, Rajat Paharia, Esteban Contreras, Jesse Redniss, Brandon Evans and Michael Ahern

• 12:45pm Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging

  presented by Sarah Faulkner

• 12:45pm The Games Jihadis Play: Extremism, Recruitment and Gamification

  presented by Alix Levine

• 1:15pm Gamifying the Enterprise: Performance Enhancing Game Mechanics

  presented by Obie Fernandez, Charlie Kim, Byron Reeves, Maksim Ovsyannikov, Kes Sampanthar and Mario Herger

• 1:15pm Gamification Law: Formula for Success

  presented by James Gatto

• 2:15pm Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location

  presented by Geoffrey Lewis

• 3:15pm Keynote: Big Media & Real Life: Gamifying the World for Fun & Engagement

  presented by Susan Bonds

• 3:45pm SuperBetter: Unleashing Heroic Potential for Health

  presented by Sean Beanen

• 4:00pm AXA Equitable's Pass It On!

  presented by Connie O'Brien

• 4:30pm Behaviour Change: Improving Lives & Increasing Longevity with Gamification

  presented by Libe Goad, Ron Gutman, Dan Brostek, Andres Moran, Stephen Kimmel and Robert Plourde

• 4:30pm Social Meets Gamification: Badgeville Success Stories & Social Fabric Demo

  presented by Steve Sims

• 5:15pm Changing Behavior with Positive Reinforcement: Speed Camera Lottery & Beyond

  presented by Kevin Richardson

Day 2 Friday 16th September 2011

• 9:00am Introduction & Opening Remarks: The Importance of Design

  presented by Gabe Zichermann

• 9:15am Gamification by Design: a Dive Into the Essentials of Designing for Engagement

  presented by Gabe Zichermann

• 9:30am Understanding the Four Quadrants & How They Affect Your Product Design

  presented by Jon Radoff

• 9:45am Innovation with Gamification: Sidestep & Twist

  presented by James Gardner

• 10:00am Science of Gamification: Unlocking the Hidden Motivational Power of Gamification

  presented by Michael Wu

• 10:45am Mozilla Open Badges: Recognition for All Types of Learning & Real Results

  presented by Brian J. Brennan

• 10:45am Gamification Workshop: Get Hands On With Gamification

  presented by Gabe Zichermann

• 11:00am Gamifying the Classroom: An Inspirational Teacher's Story of Making Education Fun

  presented by Ananth Pai

• 11:30am Learning to Love Fun Again: Education & Training the Gamified Way

  presented by Ntiedo (Nt) Etuk, David Park, Matt Shobe, Mike Fulkerson, Anthony Zolezzi and David Samuelson

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