Keynote: Making Retail Fun Again: Lessons in Engagement from GiltGroupe

Retail is changing. Today’s consumer is savvy, deal-centric and socially driven. Building engagement and keeping the experience fresh is more important than ever before. Few companies have been more successful at this than Gilt Groupe, the pioneer in luxury-driven social flash sales. For millions, Gilt made shopping fun again, bringing back surprise, delight, status and sociability with astonishing results. In this unprecedented, intimate discussion, Alexandra Wilkins, co-founder of Gilt, discusses the secrets of building fun and engagement into the retail experience, shares her vision for the future of millennial-driven shopping and how to build an industry-leading loyalty program without giving discounts or free merchandise.