Thursday 15th September, 2011
11:00am to 11:45am
What do Twitter, democracy and crowdsourcing have in common? The answer is you. Community has shown to be extremely powerful in driving engagement with traditional campaigns and entertainment outlets. Once the domain of fan made content and independent websites, media brands have begun to give notice to their supportive community through gamified campaigns and community management. In return, businesses have an invaluable source of opinion and information in order to shape their own products. Beat the GMAT, USA Networks, and Bunchball share insight in how to successfully manage and support a community.
VP Technology & Marketing at Fooda | foodie. father. husband. runner. | thirst for knowledge and belgian ale | http://www.fooda.com bio from Twitter
Social Media Manager for Samsung USA. Follow us @SamsungTweets. I also blog and podcast about the convergence of tech + mktg + social media @socialnerdia bio from Twitter
Jesse Redniss is the SVP of Digital for the USA Network brand properties. TV, Gaming, Social, Music, Food and Wine...opinions are mine bio from Twitter
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