Add an eventThe Guardian Changing Advertising Summit 2011 schedule
Thursday 20th October 2011
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Creative and Design Evolution
Using Heineken Star Player as an example, a talk about how to keeping the experience of the user at the heart of the solution. Focus on understanding the subject matter in great detail (in this case, the mechanics of football and the available windows for interaction), and the of the user's engament with is (ie. how we watch football and connect with it), and how all this translates into the creative solution.
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Creative and Design Evolution
by andy hood
Using Heineken Star Player as an example, a talk about how to keeping the experience of the user at the heart of the solution. Focus on understanding the subject matter in great detail (in this case, the mechanics of football and the available windows for interaction), and the of the user's engament with is (ie. how we watch football and connect with it), and how all this translates into the creative solution.