Embracing Accessibility - Go for the carrots

Accessibility is essential for developers and organizations who want to create high quality websites and Web tools and not exclude people from using your online resources. Web accessibility is getting more attention at universities and colleges recently because of lawsuits. But that's just one aspect. In this session we'll look at the more exciting reasons to embrace accessibility, and how to reap the technical and financial benefits of accessibility. With engaging stories and illustrations, Shawn will offer a different approach to accessibility. Instead of focusing on the stick, go for the delicious carrots motivating accessibility.