Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing

Storytelling boils down to meaningful and engaging communication, and I see effective storytelling as an essential component for the success of any organization. I believe we should all evaluate our roles in the higher ed web from a storytelling context - asserting the need for clear messages, thoughtful narratives - be they in code or prose - an audience-centric approach and the community’s investment in the story being told.