Helping Academic Websites Make the Grade

Academic websites are a key component of the recruitment process. We know our future students (and their parents) are looking at these websites when choosing a college or university. So, why do these sites often fail to make the grade? The presentation will share how Missouri State University was able to systematically address our academic websites by gathering support, obtaining funding and developing a workflow that involved both content and marketing experts. I'll also share templates that helped structure the content gathering and design process, making it easier and faster to obtain great results.