Friday 22nd July, 2011
4:00pm to 4:45pm
When the going gets tough, the tough get blogging. That could be the motto for Andrew Careaga, director of communications at Missouri University of Science and Technology, who managed the university's "Name Change Conversations" blog during Missouri S&T's name change - a process that was controversial and disruptive for many students and alumni. During the name change process, the blog served as a source for official information as well as a forum for lively, sometimes heated, discussions about the move. In this session, Careaga will share the rationale for creating the blog, lessons learned and ideas for applying those lessons to other controversial situations.
Andrew Careaga. #highered blogger, PR/marketing at @MissouriSandT. Mediocre guitarist. Slow runner. #Music geek. Punster. #stlcards fan. Opinions are all mine. bio from Twitter
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