Hispanicize 2011

2nd Annual Hispanic PR & Social Media Conference

27 speakers

35 sessions

Day 1 Wednesday 6th April 2011

• 11:45am Blogger Welcome Luncheon (Sponsored by Clorox)

  presented by Manny Ruiz and Hispanicize

• 1:00pm HALF-DAY BLOGGER TRAINING: HOW TO TRANSFORM YOURSELF INTO THE ULTIMATE LATINO BLOG BRAND AMBASSADOR

• 1:00pm HALF-DAY TRAINING: HISPANIC PR & SOCIAL MEDIA BOOT CAMP FOR NON- PROFITS

  presented by Clara

• 1:00pm HISPANIC MEDIA RELATIONS 2011: WHAT YOU NEED TO KNOW TO GET YOUR STORIES PLACED IN TRADITIONAL MEDIA

  presented by David Henry, TeleNoticias, LLC and Jose Villa

• 2:35pm COMMUNISPACE’S HISPANIC IDENTITY PROJECT: UNDERSTANDING AND TAPPING INTO THE U.S. HISPANIC MARKET VIA PRIVATE ONLINE COMMUNITIES

  presented by Raul Colon, Manila Austin and Maria Vasallo

• 4:45pm MARKETING TO 'GAYTINOS'

• 5:00pm PUBLICIST BY DAY: LATINO BLOGGER BY NIGHT

Day 2 Thursday 7th April 2011

• 8:00am 2nd Day Welcome Remarks

  presented by Manny Ruiz and Hispanicize

• 8:45am THE RULES OF ENGAGEMENT: HOW TO EFFECTIVELY COLLABORATE WITH BLOGGERS AND GROUPS OF BLOGGERS

  presented by Jennifer, Yolanda, Migdalia and Jennifer James

• 8:45am THE U.S. CENSUS COUNT: THE AMAZING MARKETING STORY BEHIND IT AND WHAT THE RESULTS REVEAL ABOUT HISPANICS

• 9:00am TAKING HEALTH INFORMATION TO THE HISPANIC AUDIENCE: A MULTI- PLATFORM APPROACH TO ANSWERING THE MOST ASKED QUESTIONS

• 10:45am MAMI BLOGGING 3.0: THE POWER OF INFLUENCE

  presented by Sara Patterson and Joscelyn R Campbell

• 10:45am HISPANIC DIGITAL PERSONAS COME TO LIFE

  presented by Jose Villa and Zandra Zuno

• 10:45am THE DO’S AND DON’TS OF DEVELOPING CORPORATE HISPANIC WEB SITES IN THE AGE OF SOCIAL MEDIA

  presented by Raul Colon and Joe Kutchera

• 12:45pm LUNCH KEYNOTE

• 2:00pm HOW TO MONETIZE YOUR BLOG THROUGH AFFILIATE MARKETING STRATEGIES

  presented by Manny Ruiz and ChecaLAmovie

• 2:00pm 2011 INDUSTRY LEADERS FORUM: MARKETING LEADERS LOOK AT THE STATE OF HISPANIC PR AND SOCIAL MEDIA

  presented by Manny Ruiz and Armando Azarloza

• 2:00pm HOW TO BUILD AND MANAGE ENGAGED COMMUNITIES OF HISPANICS ON FACEBOOK TO DRIVE ROI

• 3:00pm THE FEW BUT NOT FORGOTTEN VOICES: DISCOVERING THE NATION’S MOST INFLUENTIAL LATINO MEN BLOGGERS

  presented by Manny Ruiz

• 3:00pm THE DEFICIT OF DIVERSITY IN COMMUNICATIONS AND THE BEST PRACTICES TO CHANGE IT

• 4:00pm SPEED DATING: LATINA AND LATINO BLOGGERS MEET THE BRANDS AND AGENCIES

  presented by Manny Ruiz and Cristina Alfaro

Day 3 Friday 8th April 2011

• 8:30am BREAKFAST KEYNOTER

• 10:00am iBlog 2: MEET THE LATINO TECH BLOGGERS

  presented by Jennifer

• 10:00am HISPANIC MEDIA IN THE DIGITAL AGE

• 11:30am SI, I BLOG TOO: GETTING TO KNOW THE WORLD OF SPANISH-LANGUAGE AND BILINGUAL BLOGGERS

  presented by Mamá Contemporánea, Johanna Torres and Jeannette Kaplun

• 11:30am DOING WELL BY DOING GOOD: HISPANIC CSR BEST PRACTICES

  presented by Cristina Alfaro and Zandra Zuno

• 11:30am POWERFUL INSIGHTS ON HOW TO USE TWITTER TO BUILD FOLLOWERS AND ENGAGE WITH LEGIONS OF LATINOS

  presented by Raul Colon and Louis Pagan

• 1:00pm NETWORKING LUNCH

• 2:15pm NIÑA, YOU LOOK MAAVELOUS! MEET THE FASHION AND BEAUTY LATINA BLOGGERS

• 2:15pm A 360 DEGREE LOOK AT BEST PRACTICES FOR MEASURING HISPANIC PR AND SOCIAL MEDIA ROI

• 2:15pm CREATE BRANDED EXPERIENCES AND DEEPER TOUCH POINTS THROUGH LATINO CELEBRITY AND ENTERTAINMENT MARKETING

• 4:00pm ARROZ CON BLOGGERS: THE DELICIOUS WORLD OF FOOD BLOGGERS

• 4:00pm UTILIZING SPORTS MARKETING TO REACH LATINOS

• 5:00pm OPTIMIZING YOUR WEB SITE THROUGH SPANISH SEO

  presented by Raul Colon

• 5:00pm CLIPPING, SAVING AND BLOGGING ALL ABOUT IT!

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