Sessions at IA Summit 2011 about User Experience Design on Saturday 2nd April

By reimagining the classic “I’m a Mac… and I’m a PC” commercials, this presentation helps attendees learn how two individual disciplines – User Experience design (UX) and Search Engine Optimization (SEO) – can work together to help customers succeed in their goals and, in so doing, redevelop their relationship while growing their business.

Using real-world examples, lots of humor, and group collaboration with the audience, this presentation will “Make It Better” by helping these two disciplines re-focus their strengths, approaches, and goals to support not only one another, but the customer as well.