Add an eventSessions at IA Summit 2011 about Psychology with slides
Friday 1st April 2011
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The Stories We Construct
What do fountain pens, football and photographs have in common? Everything we experience in life is filtered through some story. The things we buy, the decisions we make, how we spend our time— stories govern all these actions. But how are these stories constructed? Specifically, what have we learned about how our brains make sense of and integrate new information? And how can we use these insights to sharpen our design skills? Between lively anecdotes, speaker Stephen P. Anderson will share fascinating insights from psychology, neuroscience and learning theories to help explain why things have meaning in our lives. You’ll learn about symbols, stories and motivation, and the science behind the old adage “perception is reality.”