Sessions at IA Summit 2011 about User Experience and Search Engine Optimization and User Experience Design with slides

Saturday 2nd April 2011

• I’m a UX Designer – and I’m an SEO: Working Together to Heal the Rift Between Customers and the Marketers Who Love Them

  by Jonathon D. Colman and Erin Hawk

  By reimagining the classic “I’m a Mac… and I’m a PC” commercials, this presentation helps attendees learn how two individual disciplines – User Experience design (UX) and Search Engine Optimization (SEO) – can work together to help customers succeed in their goals and, in so doing, redevelop their relationship while growing their business.

  Using real-world examples, lots of humor, and group collaboration with the audience, this presentation will “Make It Better” by helping these two disciplines re-focus their strengths, approaches, and goals to support not only one another, but the customer as well.

  • Search Engine Optimization
  • User Experience
  • User Experience Design

  At 11:15am to 12:00pm, Saturday 2nd April

  Coverage slide deck link photo photo