Beyond the Polar Bear

A session at IA Summit 2011

Sunday 3rd April, 2011

8:30am to 9:00am (MST)

The BBC’s new Food site (bbc.co.uk/food) is completely rebuilt using principles of domain and data modeling. Domain-driven design breaks down complex subjects into the things people usually think about. With food, it’s stuff like ‘dishes’, ‘ingredients’ and ‘chefs’. The parts of the model inter-relate far more organically than a traditional top-down hierarchy.

A logical domain model makes site navigation mirror the way people explore knowledge. By intersecting across subjects, links themselves become facts, allowing humans and machines to learn through undirected user journeys. This paradigm shift from labeling boxes to taming rich data is a vital skill for the modern IA.

We will show you how to design for a semantic ‘web of data’, using case studies from the BBC’s Food and Natural History products. You’ll learn to unlock the potential of your content, create scalable navigation patterns, achieve simply fabulous SEO and step confidently into the world of open linked data.

We’ll reference Rosenfeld and Morville’s seminal IA tome and discuss what still holds true and what needs new thinking. The next web is here. Stop worrying about the perfect taxonomy, and start worrying about making your content findable, pointable, searchable and sharable.

About the speakers

This person is speaking at this event.
Michael Smethurst

controller of graph bio from Twitter

This person is speaking at this event.
Mike Atherton

#UXDi Lead Instructor at @GA_London. Co-chair of #IAS15. Into brand, words, design, and experience. For a gentler world with kinder surprises.

Coverage of this session

Sign in to add slides, notes or videos to this session

IA Summit 2011

United States United States, Denver

30th March to 3rd April 2011

Tell your friends!


Time 8:30am9:00am MST

Date Sun 3rd April 2011

Short URL


View the schedule



See something wrong?

Report an issue with this session