Sessions at IFRA Expo 2011 on Monday 10th October

Welcome by the moderator
Kristina Sabelström Möller. Senior Research Manager, WAN-IFRA, Sweden

Increasing consumer’s digital engagement and their wilingness to pay
Bruce Benson, Senior managing director in FTI’s Economic Consulting, USA

Keep it easy – Managing Print, Online und Tablet with one editorial system
Roman Minimayr, Managing Director, Salzburger Nachrichten; Austria (tbc)
Hermann Fröschl, Chief Editor, Salzburger Nachrichten (tbc)
Rainer Kruschwitz, Geschäftsführer, Neofonie, Germany
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Sunday Times iPad product development and ROI study
Simon Regan Edwards, Sunday Times, UK
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Creating a smart tablet mag - Winning the struggle of digitalisation through automation while maintaining typographical and design excellence: L'Espresso iPad Edition
Theo Nelki, Creative Director, Editoriale L'Espresso Spa, Italy
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Further case studies from the following companies to be presented soon: Atex, Comyan, Inside Guidance, Roxen.

Welcome by the moderator
Kristina Bürén, Managing Director, WAN-IFRA Nordic, Sweden

What happens when Red Bulletin goes mobile
Christian Plamenig, New Media CoordinatorRed Bull Media House
Michael Bergmeister, Production, Red Bulletin GmbH
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Further case studies from the following companies to be presented soon: Atex, Mobiletech, Netbiscuits, QI Press Controls, PPI, SAP.