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The integration of social services into digital shopping means more images and more content, from casual photos and friends’ comments to editorial design and creation. What are top strategies for translating this trend to revenue—and what’s next?
Instead of searching, people are increasingly using social services to surface content. Meanwhile, while socializing content allows users to share and curate, content creators and distributors can cull real-time data on what users want, and adjust products in real time for fans who will evangelize the brand. Where’s the money, and what more is possible?
Federated Media has built a ~$100 million company by packaging hundreds of small sites--the "independent web"--into a network and selling the network to advertisers. Recent deals with WordPress and acquisitions like Lijit have now given the company an audience the size of the portals. Has Federated built the media model for the digital age? Or will Facebook, Google, the portals, and ad networks continue to dominate the brand advertising business?
by Hilary Mason
How do online rankings like Nielsen's Campaign Ratings stack up to TV's GRPs for measuring audience? Can the Web compete for branding budgets? Will the campaign ratings steal $$ from TV, or just bring more money into the Web ecosystem?
by Henry Blodget and Deep Nishar
Social and content are converging at LinkedIn, as the Today product offers a network-generated newspaper. Meanwhile, the service is sitting at the intersection of personal and professional. How did LinkedIn build its super- successful products and services and what's next?
The major firms turn to the innovation economy to investigate emerging markets and snap up new talent and products. Top strategists tell us: Where is the media market moving?
by Mark Cuban
What kind of content goes viral consistently? Never lacks for material? And matches the online 30-second attention span? We dive deep into the lucrative potential of hilarity
Never have media and politics been so intertwined, while the financial circus of Wall Street, from protests to reform to lack thereof, continues to unfold. This lively discussion with the former governor and attorney general — and no stranger to the press — will dive candidly into current affairs. What's really happening now? And what's next?
30th November to 1st December 2011