Sessions at IGNITION: Future Of Media about Pandora

Wednesday 30th November 2011

• Pandora: The Truth About One Of The Most Innovative And Controversial Digital Media Companies

  by Henry Blodget and Joe Kennedy

  This entrepreneur pitched hundreds of investors without giving up to pursue his vision, resulting in a successful IPO and beloved product more than a decade later. The Music Genome Project is a recommendation engine par excellence — and it's human-powered. How has Pandora cracked the code to giving us exactly what we want? Can the company become nicely profitable? Or will high royalty costs ultimately bury it?

  • Pandora

  At 4:30pm to 5:00pm, Wednesday 30th November