Sessions at IMC Vancouver 2011 about Analytics on Tuesday 4th October

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  • Assessing your Digital Marketing Analytics Capabilities and What To Do About It!

    by Stephane Hamel

    Stéphane steps back from traditional online marketing measurement and optimization tactics and looks at the key drivers of successful organizations. From the essence of analytics – driving business success – to the most optimal and realistic approach to marketing measurement, Stéphane presents the Online Analytics Maturity Model – an holistic approach being adopted by practitioners, consultants and vendors worldwide as an effective methodology to asses and improve your online marketing optimization practices.

    At 2:20pm to 3:10pm, Tuesday 4th October