Mobile Marketing and Commerce for 2012

A session at IMC Vancouver 2011

Tuesday 4th October, 2011

2:20pm to 3:10pm (PST)

So far 2011 has been a stellar year for mobile, but 2012 to 2015 will likely make 2011 look like a drop in the pan. According to IE Market Research, the number of US wireless subscribers is expected to grow from 323 million at the end of 2010 to 478 million by 2015. Canadian subscribers are expected to grow from 25.4 million at the end of 2010 to 32.7 million connections by 2015. In addition to subscriber growth North American mobile multimedia revenue is expected to rise to $14.2 billion (Canada to 970 million). Mobile TV followed by mobile gaming seeing the strongest growth with North American mobile TV increasing to $2.4 billion over the next five years.

With mobile subscriber growth and multimedia uptake, specifically TV, we can only expect that social integration, geo-targeting and a plethora of marketing opportunities will follow.

In this session Jonathan will provide a broad and deep overview of the state of mobile today and what experts and major organizations are predicting will happen in the next couple of years. He will provide insight with regard to devices, operating systems, apps and mobile web services.

Attendees will take away the critical knowledge they need to focus their mobile efforts.

About the speaker

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Jonathan Carrigan

Digital product designer that loves playing hockey. bio from Twitter

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Time 2:20pm3:10pm PST

Date Tue 4th October 2011

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