Running a successful freelance Web business means being more than a great designer or programmer and having a lot of talent. It also means knowing the ins and outs of numerous business issues and tasks. Based on Tortorella’s book (Allworth, 2011), attendees will learn how to:
In the freelance world, talk of money inevitably centers around basics such as efficient invoicing, nailing down contracts that work, tax deductions, setting up LLCs, and so on. D’Agnese and Kiernan are more interested in the concept of wealth-building: How can you consistently build your net worth and ride out the feast-or-famine cycle on a freelance income? How do you manage your filthy freelance lucre once it comes in the door? In this session, the presenters offer a simple to-do list that gives session participants the info they need to “geek out” on their finances and put a system in place that will help build their nest egg as quickly as possible upon leaving indieconf. Some tips are inspirational. The rest are solid methods for money management that have stood the test of time and are culled from The Money Book for Freelancers (Random House).
When going independent there are some things you should know. Unfortunately, no one told them to me. While Open Software Integrators scaled from a one man show to over 15 people in under 3 years, I made a lot of mistakes. I’ll describe the things I didn’t know up front and wished I had known. I’ll also discuss what went wrong and what is going right.
If you read enough books or blog posts about working for yourself and becoming a freelancer, you’ll begin to see some of the same advice repeated over and over again. Putting all of that into practice while trying to juggle clients, finances, marketing and actually doing the work itself isn’t always easy (or even possible!). This talk is about how I managed to systematically screw up all of that advice, sometimes doing just the opposite, and yet have been able to build a successful freelance career that in many ways is better because of my “mistakes”. I’ll give you some of the “worst” advice you can receive if you’re starting a freelance career, including how to give your company an unpronounceable name, how to ignore email, and why you shouldn’t print up business cards. Learn why it’s ok to screw up along the way and how those mistakes might just lead you to a better career in the end.
19th November 2011