Publishing as Marketing

Nothing builds your credibility like having written a book about some area of your expertise. The advent of digital publishing means that every freelancer has the tools to become a book author overnight. But is that the way to go? Or would your business be better served in the long run trying to land a traditional book deal? The presenters—who have a combined 40 years of publishing experience with agents, editors, and Big 6 publishers—deconstruct both forms of publishing and share what you need to know about turning your knowledge and your words into a decent marketing tool for your growing business. At the very least, come find out why Stephen King really isn’t as rich as you think.