Content Strategy: A Framework for Marketing Success

Content strategy is a framework to help you make better decisions about managing content as a business asset.Great writing is an art, but business realities demand that we standardize and structure our content for maximum effectiveness. Content strategy gives you the tools to spend your marketing time and money well, whether you’re working on your website, a software product or designing a social media campaign.This session will explain how content strategy can improve your marketing results, and it will walk you step by step through the content strategy framework, giving you ideas to improve your work today.